I Have a Trade Show Booth - Now What?

Date:   3/17/2026
Time:   11:30 AM
Duration:          90 minutes
Cost:   $29 for members / $49 late registration
Location:          4000 Faber Place Drive, North Charleston, SC 29405

Speaker Name:            Russ Webb
Speaker Bio:   Russ Webb is the Executive Director of the Bay Area Apartment Association, having moved south to the Tampa Bay Area in 2020 after 21 years of managing the Atlanta & Georgia Apartment Associations. A tech junkie and speaker extraordinaire. For nearly two decades Webb has taken on the challenge of a constituency of more than 2000 member companies, and is passionate about helping other organizations reach their potential. He is a teacher at heart and the originator of edu-tainment – making people laugh while learning.Class Title:       I have a trade show booth and a great product...now what?

Class Description:     Having a trade show booth is important, but it's only the first step to trade show success. How about beyond the show? What are you doing to make sure you are positioned well to make the most of your industry relationships?

This course is designed to offer an overview of the apartment industry and recommends ways that suppliers can maximize partnerships with apartment owners, apartment management companies and other apartment association members.

You'll also learn valuable information about the sales cycle and how to prepare the best RFP and get it to the right people!

You'll learn about:

Understand how economic conditions have impacted the apartment industry

Define various types of multifamily housing

Describe measures of apartment community success

Understand the impact of pricing and lease management on a property’s financial performance

Recognize measurements of a property’s success

Understand the inner structure of the apartment associations

Communicate using industry terms and acronyms

Identify financial decision makers

Review property and company organizational charts

Review timing, resources, and daily operations of an onsite community

Recognize business resources to maximize selling opportunities

Learn methods for positioning products/services based on the goals of an apartment community

Trade show preparation...do you know what that means?

What is your trade show objective, and how can you accomplish it?

Join us as we help you make the most of your supplier partner membership and understand why building relationships  with other classroom participants & supplier partners is a secret sauce of success.

Class Size:       Limit to 24 -- Supplier Partners only